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April 5, 2010 CRAVE All Natural Kettle Cooked Potato Chips Makes its Debut at SUBWAY Fresh Fit 600 NASCAR Race at Phoenix International Raceway - CRAVE the Crunch!
(Phoenix, AZ) — CRAVE Potato Chips, the official potato chip of Phoenix International Raceway, makes its debut April 8 – 10, 2010, at the SUBWAY Fresh Fit 600 NASCAR race. The new line of potato chips is the creation of former All-Pro Linebacker and Arizona Cardinals player Jamir Miller, now CEO and Founder of Sack Time Snacks, Inc., based in Scottsdale, AZ.
“CRAVE Chips are packed with flavor and they’re the best tasting chips you will ever try,” said Jamir Miller, CEO of Sack Time Snacks. “We are excited to have the fiercely loyal NASCAR fans at PIR be the first to sample our chips. The flavor and crunch is unmatched and while these aren’t your grandfather’s chips, they will be yours and your grandsons!” CRAVE chips will be available for race fans to sample on race weekend at PIR before they hit supermarkets. A press conference featuring Sack Time Snacks, Inc., CEO Jamir Miller, President Bob Colgrove, former president of Albertson’s, and PIR President Bryan Sperber, will be held introducing the line of potato chips on April 9, 5:00 pm in the PIR Media Center. To schedule on-air interviews, or to receive grandstand tickets ($55 value each) for on air giveaways/prizes, contact Amy Wolff, (623) 910-1690 or amywolff@cox.net.
CRAVE is a high-flavor, kettle-cooked potato chip. All natural, gluten free (with the exception of Malt Vinegar & Sea Salt), trans fat-free and cholesterol-free, CRAVE introduces four exciting flavors including Sassy Spuds, Hickory Barbecue, Malt Vinegar & Sea Salt, and Sea Salt & Cracked Pepper. CRAVE is prepared only with the purest, all-natural oils and seasonings.
CRAVE Chips, www.cravechips.com, based in Scottsdale, AZ, is locally-owned and produced by Sack Time Snacks, Inc. CRAVE is the official potato chip of Phoenix International Raceway and will make its debut at 11 other International Speedway Corporation (ISC) NASCAR racing facilities through the 2012 season. ISC is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway, Chicagoland Speedway, Watkins Glen International, and Phoenix International Raceway.
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